Friday, September 5, 2008

when you have more, you should give more.

that's what Bill Gates' mum taught him. and she grounded that idea in his smartass mind very well.

a few decades and many billion dollars later, this mummy's teaching has become the fundamental reason behind the prominent Bill Gates Foundation as well as the root force behind the expanding global idea of Corporate Social Responsibility. featured as the cover story of TIME newsmagazine, CSR is growing bigger & bigger...it has even earned a tab of its own on several company sites, such as Burger King's.

while it's heartwarming to know that the rich & fabulous do try to share some of their luck with the less fortunate, i'm bothered by the idea that when one gets down to it, CSR is simply a cleverly delivered marketing concept...

how much of what we do is from our hearts?

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